Performing website keyword research is a fantastic way for you to create content for your website. The problem is that it can be a little bit like looking for a needle in a haystack. First and foremost, everyone knows that you need to have great content and a catchy headline but with a few simple tweaks you might be able to capitalize on some search traffic which will help build an internet presence for yourself.
In my WordPress course you learn how to install and setup Yoast’s WordPress SEO plugin. I also briefly discuss that it is important to target the right keywords or phrases but I don’t go into much detail on how to find those keywords. So let’s do that now with some website keyword research.
Website Keyword Research Video
In order to help you get started I put together a short screencast. In this video I focus solely on researching a keyword(s) and then refining the search so that you will face less competition.
(If you’re reading this in email or RSS, click here to watch video.)
A Warning About Website Keyword Research
This is just the tip of the ice burg when it comes to website keyword research. There are a few other factors that you should also take into account when you are conducting your research. Make sure that you are also paying attention to the overall strength of your competition’s web sites.
- Page Rank: The overall page strength assigned by Google.
- On Page Optimization: Is the page ranking high in Google just because of low competition or has it been optimized to do so.
- Backlinks: The amount of other pages already linking to the competition.
The video above will get you started but there are other factors that you will need to anticipate when doing your website keyword research.
(Image Credit: Horia Varlan)
Website Keyword Research Tools
There are also a few tools that you can add to your repertoire that will help you to perform additional research.
If you are using the Chrome browser I suggest taking a look at the SEO Quake extension. It gives you a lot of information about your competition. Probably even a little more than you need, especially if you are simply looking to optimize your website content or blog post. There are versions of this extension for other browsers but I haven’t tested them.
One of my personal favorites is a tool that is called Market Samurai. Now this tool is not free and to only use it for researching blog posts is kind of like buying an eighteen wheeler to move a box around the block. I use this for creating a lot of different sites and investigating new markets, so I find this tool invaluable. If you have the extra cash laying around, I highly recommend this tool for performing website keyword research.
Do you do much research for your blog posts or website content? What kinds of systems do you have for doing website keyword research?