There is no doubt that WordPress is an import element of the web and it should also be powering your small business and your small business blogging efforts! There are over 25 million WordPress installations on the internet today!
Some cynics will tell you that all WordPress sites look the same. That’s because when they look at a trully unique implementation of WordPress they don’t even know it. Still doubting? Take a look at what some talented designers have done with custom themes at the WordPress Showcase. A lot of these sites are examples of business blogging at it’s best.
There are even skeptics that claim you can’t use WordPress as a full CMS (content management system). There is some truth to that — until you add some of the 10,000+ free plugins, this doesn’t even count the uncountable number of premium plugins.
Image Credit: Thomas Hawk
Build a Hub for Small Business Blogging
Now that we’ve established that WordPress is as flexible as it is useful, let’s take a look at how you can use as your hub to take your small business blogging to the next level.
WordPress Destination Site
I’ve talked before about how to use social networking to help promote your small business. In that article I wrote about how all of your social media efforts need to direct people somewhere. This somewhere is your website.
A website that is always full of new and interesting content. A website that you can update and publish content to that involves as much effort as writing an email. This is where business blogging and WordPress comes into play.
Always Up To Date
How many times have you gone to a website and saw old and useless information? Is that your website?
The key to keeping people coming back to your website and staying engaged is to have a constant flow of information. With tools like Facebook and Twitter, you can really interact with your audience. When they want to know more about your small business they are going to start looking for your website. Don’t disappoint them!
This is just as relevant to an organization or a charity group. Your website is the place where all of your organization’s past events and interesting endeavors are showcased. Show your potential members what is in store for them. This is not accomplished on a website that was last updated five years ago.
Spokes in the Wheel of Your Business Blogging Efforts
After you have have got your hub established and your business blogging is in full swing, then it’s time to start adding spokes. Branching out using different social media and social networking tools is a great way to expand the reach of your small business.
Your main goal is to engage your audience which will leave them wanting more. Their natural inclination will be to explore your website and see what else you have to offer them.
So, have you done this? Leave a comment about your thoughts on building a hub for your business blogging.
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