About MatthewHooper.com
Here you’ll discover how to
Build an Internet Presence
by focusing on business, marketing, productivity and lifestyle. Learn More »Check Out My Course!
Check Out the Newsletter
Search

If you have ever received an email then you’ll probably agree with me that most emails are full of wasted words. They usually begin with some form of pleasantry. Something asking about your weekend, your evening or your morning.
Most of these casual remarks are empty greetings. Most senders don’t really care about your your weekend, your evening or your morning. These types of greetings have been ingrained into us since childhood and are most likely the result of an eighth grade letter writing lesson. A lesson that was probably taught to us by a kind aging lady with grey hair and glasses.
These pleasantries are redundant in an era where the typical person sends and receives numerous emails in a day. If we all actually responded to these formalities then our email burden would just increase.
I’ve been making a real effort these days to not contribute to the excess verbiage. I ignore all the pleasantries and go straight to the point. No greetings. No pleasantries. Nothing to dilute my message.
The problem with this solution is that I now have people asking if I am upset or angry about something. It is interesting how people equate brevity with anger.
I was speaking with a few people about this recently and it seems that the best solution is to add a footnote to the email signature. It’s odd how the solution to being brief without sounding terse is to elongate the email.
Another solution that I have read about online is to add the “Sent from my iPhone” tag to every email. Regardless of where it was sent from. The desired result would be that all email recipients would assume you are being brief since you are using a mobile device.
The solution I am going to go with is sentenc.es. The idea behind sentenc.es is that you respond to email in two, three, four, or five sentences or less. You then add a footnote to your email with a link back to sentenc.es explaining why your email is so brief. So how do you deal with email? Do you buy into the pleasantries or go straight to the point?
__________
Image Credit: cc licensed flickr photo shared by Mzelle Biscotte
I am guessing people don't read full emails these days because they are skimming through the sludge but when you skim you miss parts.
Sometimes numbered lists are even better since recipients are more likely to respond to a series of numbers and not skip them. This isn't always true either but I find it helps.
——————————————–
Q: Why is this four sentences or less?
A: http://four.sentenc.es
Pleasantries are time-wasters whenever the interest is feigned.
Email is more a tool nowadays, and can afford to be treated as such.
The medium is the mess age.
I'm also an advocate of email brevity, but do try and bracket my four sentences with a warm salutation and signature.
I still address and sign my emails like I have always done but I try to keep the stuff in between as brief as possible.
Here you’ll discover how to
Build an Internet Presence
by focusing on business, marketing, productivity and lifestyle. Learn More »

I find that the fundamental problem is simply that people don't *read* everything in an e-mail anymore. I can't send any kind of request to people these days without using bullet points, and even *then* things get completely ignored.
I'm curious to know later on how many people *still* reply to you asking if you're upset because they never clicked the sentenc.es link for an explanation.
- Sent from my iPhone